• We choose transparency as a lifestyle of authenticity and honesty, as well as an effective way to work and establish a culture of trust.
• We believe our transparency will help others as well.
• We share early in the decision process to avoid “big revelations.”
• We strive to make all communication clear and avoid making assumptions.

Improving consistently is about striving to be better, not in competition with anyone but our yesterday selves. We are committed to working every day toward personal and professional growth.

• We try to make a little bit better every day .
• We choose to be where we are the happiest and most productive.
• We desire to be better every day and know that improvement can be found in small changes.
• We strive to exemplify a growth mindset and believe that any skill or talent can be learned through practice.

• We don’t attach our personal selves to ideas. We remove ourselves—our fears, our pride—from our work to lead to a better, more productive experience for us and everyone around us. We’re all rowing this boat together.

• We consider the bigger picture and practice humility, knowing our work goes beyond ourselves.
• We are adaptable and comfortable making decisions and working in uncertainty.
• We advocate for diverse perspectives to make our team and products stronger.
• We have a bias towards action. Done well today is better than done perfectly next week.
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• This value is deeply ingrained in our culture. We regularly show gratitude for each other, for the technology to make this company and life possible, and for the many blessings that Buffer brings to our lives.

• • We regularly demonstrate gratitude for our circumstances.
  • We approach customer conversations with the knowledge that it’s a privilege to serve them.
  • We are grateful for the work teammates do to push the company forward.
  • We view it as our duty to give back to help others the way we’ve been supported by many individuals, platforms, and communities

• • Choosing optimism is foundational to Zenova's kind and joyful culture. Optimism helps us look to the future with positivity, while embracing hard conversations and decisions in service of Zenova's health and future.

• • We strive to approach everything with optimism about the potential outcome.
  • We assume the best of others because we may lack full context.
  • We believe that constructive, honest feedback is an investment in growth.
  • We push through any artificial harmony.
  • We find joy and fun in the ups and downs of startup life.